UNDER ARMOUR CASE STUDY
facebook campaign
75% +
SELL THRU RATE
$75,638.13
PURCHASE CONVERSION VALUE
$2,106.78
AD-SPEND
The Mission.
The mission of the “Under Armour” Facebook campaign is to create a transformative and empowering experience for athletes of all levels, fueling their passion, drive, and determination to push beyond their limits and achieve greatness. Through our engaging and inspiring content, we strive to build a vibrant and supportive community that not only motivates individuals but also fosters a sense of belonging and unity.
We are committed to leveraging the power of social media to connect with athletes on a deeper level, tapping into their emotions and aspirations. By sharing authentic and relatable stories of triumph, perseverance, and resilience, we aim to ignite a spark within each athlete, empowering them to overcome obstacles, embrace challenges, and unlock their full potential.
Our mission goes beyond selling products; it’s about instilling a mindset of continuous improvement, self-belief, and relentless pursuit of greatness. We want athletes to feel that they are part of something bigger—a movement that celebrates the human spirit, celebrates diversity, and celebrates the journey of personal growth and achievement.
The Solution
To achieve our mission, we implemented a multifaceted Facebook campaign that employed various strategies and tactics. Firstly, we developed compelling video content featuring real athletes sharing their inspiring stories of triumph, showcasing the brand’s innovative products, and highlighting the importance of perseverance. These videos were carefully crafted to resonate with our target audience and evoke an emotional connection.
In addition, we leveraged the power of user-generated content by encouraging athletes to share their personal achievements and milestones using the hashtag #UnderArmourUnleashed. This created a sense of camaraderie and allowed athletes to celebrate one another’s successes, fostering a strong sense of community.
Furthermore, we optimized our ad targeting to reach individuals who exhibited a high affinity for sports, fitness, and active lifestyles. By using Facebook’s advanced targeting options, we ensured our message reached the right audience, increasing the campaign’s effectiveness.
The Results
The “Under Armour” Facebook campaign yielded exceptional results, surpassing our expectations and delivering tangible outcomes. The campaign generated a significant increase in brand awareness, reaching millions of athletes and fitness enthusiasts across the platform. Key performance indicators, such as engagement metrics (likes, comments, shares), click-through rates, and video views, exceeded industry benchmarks, indicating a high level of audience engagement.
The hashtag #UnderArmourUnleashed gained tremendous traction, with thousands of athletes sharing their achievements and inspiring stories. This user-generated content not only fueled organic reach but also amplified the campaign’s impact, as athletes shared their experiences with their own networks, spreading the brand’s message virally.
Moreover, the campaign led to a notable uptick in website traffic, with a substantial increase in conversions and sales of Under Armour products. By strategically targeting individuals who demonstrated a genuine interest in athletic apparel and accessories, we were able to drive qualified traffic to the e-commerce platform, resulting in a measurable boost in revenue.
Overall, the “Under Armour” Facebook campaign successfully built a thriving community of motivated athletes, inspired countless individuals to pursue their athletic aspirations, and significantly contributed to the brand’s growth and market share.